Customer relationship management is indeed one of the most important factors in the business equation. It is applicable for the Sales Department to facilitate the process of preparing quotations, obtaining purchase orders from customers, preparing invoices and delivery orders, and keeping a record of payments.
CAMS gives you a 360-degree view of customers, prospects, competitors and your sales force. This empowers you to develop customer-oriented business strategies to serve and retain your customers better. You can boost sales by recording, integrating, and analyzing information across pre-sales, sales, and marketing teams. You can manage your sales force effectively. The data generated in the form of reports enables you to measure market trends and strategize to stay ahead.